Veeva

Originally a CRM vendor who rose to success in the post-recession cloud software boom in 2007, Veeva’s focus has long been vertical.

With a singular focus in recent years it has become the de facto CRM of choice for most of the world’s leading pharmaceutical and life sciences companies.

Now delivering a suite of products which attempt to facilitate the entire life cycle of data and assets across these industries, PromoMats is Veeva’s entry into the world of DAM.

As a Fortune 100 Fastest-growing company, Veeva’s rapid pace of investment and development has seen PromoMats quickly progress from an asset silo to appease its customers to a fully fledged DAM system in a short period of time.

PromoMats is still very much geared to delivering DAM to its traditional vertical however, the overlap of requirements with retail, FMCG and highly regulated industries means that PromoMats could be the product that expands Veeva’s customer base to new verticals.

If you want a photo repository Promomats is likely overkill, if you have complex workflows with numerous regulatory and legal requirements, it might be worth a look.